Privacy & Cookie Policy

Dragonberry® UAE & GCC| Trend Setting Across the World

Effective Date: November 2025

Dragonberry® | Trend Setting Across the World website is owned by Dragonberry.ae (UAE, GCC), which is a data controller of your personal data for its GCC Operation.

This policy explains how Dragonberry® UAE (“we,” “us,” “our”) collects, uses and protects your personal data when you use our website and/or purchase from us.

1. Information We Collect
a. Device & browsing information – browser type, IP address, device identifiers, time zone, pages visited, referring website, cookie data.
b. Order & transactional information – name, billing/shipping address, email, phone number, payment transaction details (we do not store full card numbers), purchase history.
c. Optional information – if you subscribe to newsletters, create account, contact us: your preferences, feedback, communications etc.

2. How We Use Your Information
We use your data to:
Fulfil and manage orders, payments, deliveries
Reply to enquiries and support requests
Send marketing/promotional emails only if you have opted-in
Improve website and user experience
Detect and prevent fraud or misuse
We never sell or rent your personal data to third parties.

3. Legal Basis & Rights
Under UAE law (including the UAE Consumer Protection Law), we process data to fulfil contractual obligations (orders) or with your consent (marketing). You have rights to access, correct or delete your data (subject to legal obligations). Contact support@dragonberry.ae to exercise your rights.

4. Cookies & Similar Technologies
We use cookies to enable site functionality (cart, login), performance measurement, and personalised marketing (where consent given). You may manage or disable non-essential cookies via browser settings.

5. Data Sharing & Transfers
We may share your data with trusted service providers (payment processors, hosting, delivery partners) who act only on our instructions and comply with applicable laws. Data may be transferred outside UAE; when so, we ensure adequate safeguards are in place.

6. Data Retention
We retain your personal data only as long as necessary to fulfil orders, meet legal obligations (tax, accounting), or resolve disputes.

7. Data Security
We maintain appropriate technical and organisational measures (encryption, secure servers, limited access) to protect your data. While we cannot guarantee total security, we commit to reasonable protection.

8. Links to Other Websites
Our website may contain links to external sites – we are not responsible for their privacy practices. Please review their policies before providing personal information.

9. Legal Disclosure
We may disclose your data if required by law, court order, government agency, or to protect our rights, property or safety of third parties.

10. Updates to This Policy
We may update this Privacy Policy from time to time. The latest version with the effective date will be published on our website.

11. Contact Us
For privacy inquiries or to exercise your rights: support@dragonberry.ae
Data Controller: Phynix Inc. (for the UAE operations)

© 2025 Dragonberry®| UAE + GCC | Operated by Phynix Inc., New York, USA. All Rights Reserved.